Workshops Menu

All workshops take place in person at the Smart Factory classroom in Minneapolis.

Workshop

SEO

This half-day search engine optimization workshop is for marketers, bloggers, business owners, non-profits, startups, or anybody who is involved in the operation, design, or maintenance of a website. It demystifies the core technical concepts of search engine optimization (SEO) so you can turn your website into a powerful asset. No programming or design experience is needed, but basic knowledge of HTML can help.

Making sure your website plays well with Google, Facebook, Twitter, and other search and social websites is a must in the modern web environment. This workshop dives into the nature of search engine optimization and teaches you how to execute best practices in social media, avoid simple and common mistakes, and evolve your web strategy as search engines change theirs. We will demystify the technical aspects of the web and shows you how to take control of your site by using empirical data to maximize its potential as an asset to your organization.

What will I learn?

During this workshop, we cover a number of topics including search engine optimization, social media strategy, Google Analytic, Google Webmaster Tools, Google Content Experiments, and web content strategy. We will answer the following questions, among many others:

  • What is search engine optimization really all about?
  • What are the best blog strategies, and what are the pitfalls?
  • How do I use social media to my advantage?
  • How do I use Google Analytics to understand my customers better?
  • How can data from Google Webmaster Tools give me an edge over the competition?
  • How does data from Google Content Experiments help improve my site?
  • How does an effective content strategy tie everything together?

Who should take this course?

This course is great for marketers, bloggers, business owners, non-profits, startups, or anybody who is involved in the operation, design, or maintenance of a website. No programming or design experience is needed, but basic knowledge of HTML can help.

Google Analytics

Prerequisites

  • You must have access to a website or be in the process of creating one.
  • You must have a Google account. Sign up for free if you don't already have one.
  • You are not expected to have formal programming or design skills, but familiarity with HTML is a plus.